SEO · GEO · AEO · Barcelona
Strategic positioning consultancy for luxury, fashion, art and culture brands that want to exist where their clients search: on Google, ChatGPT, Perplexity and Gemini.
Request diagnosis64% of luxury buyers in China and 54% in the US used AI in their last luxury purchase. — Bain x Comité Colbert, 2026
The context
The Bain x Comité Colbert 2026 report confirms it: generative visibility is the most urgent battlefield for luxury brands. Consumers ask ChatGPT, Perplexity or Gemini what brand to buy, what consultant to hire, what expert to follow. And AI models respond by citing those with a structured, consistent and verifiable narrative online.
Only 10% of maisons consider their generative visibility strong. Just 26% work on off-site content — which is precisely what LLMs cite most. Small and medium brands outperform large ones in GEO visibility by 3 to 8 times when they have the right narrative. Size does not decide who appears. Narrative does.
70%
of luxury AI searches mention no brand. AI decides.
Bain x Comité Colbert 2026
10%
of maisons consider their generative visibility strong.
Bain x Comité Colbert 2026
3–8×
more GEO visibility for medium vs. large brands with the right narrative.
Bain x Comité Colbert 2026
The approach
The difference between an SEO agency and a strategic communications consultant is the same as between someone who optimises code and someone who knows what your brand needs to say for the world to remember it.
With over 20 years building narratives for luxury, fashion, art and culture brands — and editorial presence in Elle España, Vogue Portugal, El Confidencial and L'Officiel Baltic — I understand how real authority is built in a sector where perception is everything.
That authority is exactly what Google and LLMs look for when deciding who to position.
Services
01
Complete diagnosis of your current presence on Google and AI models. What appears when people search for you, how AI describes you, what narrative is missing and where the immediate opportunities are.
02
Design of the content architecture that positions your brand as a reference in AI responses. Structured FAQ, Schema.org, entity narrative and LLM-oriented editorial calendar.
03
Building and consolidating the digital entity of your brand or your name as an executive. Verifiable presence in sources that LLMs recognise and cite: media, LinkedIn, Google Business, authority backlinks.
04
Monthly support for brands and executives who want to maintain and grow their visibility in a fast-changing environment. Metrics review, narrative adjustment and adaptation to new AI models.
Who it's for
Luxury, fashion, art and culture brands that want to appear in AI responses when their potential client asks which brand to choose, which designer to hire or which event not to miss.
Executives and CEOs who want to build a personal brand that appears in ChatGPT when someone searches for a reference in their sector. Generative visibility is the new business card.
Foundations, institutions and cultural organisations whose mission deserves more visibility than they have. Social impact narrative can also be positioned — if it is well built.
Independent maisons and houses competing with larger groups. The Bain report confirms that medium brands outperform large ones in GEO visibility when they have the right narrative. Size is not the advantage. Consistency is.
Frequently asked questions
What is GEO? GEO (Generative Engine Optimization) is the optimisation of a brand to appear cited in ChatGPT, Perplexity, Gemini or Copilot responses. It is not about ranking in results pages — it is about becoming the source AI cites when your client asks.
How is this different from a technical SEO agency? An SEO agency optimises code and structure. This consultancy works the strategic narrative of the brand — what it says, how it says it and where — so that Google and LLMs recognise it as an authority in its category.
How long does it take to see results? Technical SEO can show improvements in 4-8 weeks. GEO requires 3 to 6 months to consolidate the entity in AI models — the time LLMs need to update their sources and start citing you.
Where do we start? With a 45-minute diagnosis call where we analyse your current presence, identify the most urgent opportunities and define whether there is a fit to work together.
Free diagnosis
If you do not know, that is the first answer you need. Start with a 45-minute diagnosis call — no commitment, real insight.
Request diagnosis